Analytics
Most businesses are swimming in data and starving for insight — I help you track what actually matters and turn it into decisions that move the needle.
Analytics isn't about more dashboards. It's about better decisions.
The tools have never been more powerful — Google Analytics, PostHog, Plausible, Mixpanel, Tag Manager, custom reporting — but more data doesn't automatically mean more clarity. Most businesses are either tracking the wrong things, tracking too many things, or not connecting what they're tracking back to real business outcomes.
What I focus on:
Measurement strategy — Before touching any tools, I help you define what success actually looks like for your business and build your tracking around that. Not vanity metrics, not default reports — the specific data points that tell you whether something is working or not.
Implementation & accuracy — Bad data is worse than no data. I set up clean, reliable tracking across your site and campaigns — whether that's Google Analytics, PostHog, Plausible, or a combination — along with event tracking, conversion pixels, session replay, feature flags, and UTM structures so you can trust the numbers you're looking at.
Connecting the dots — Analytics gets powerful when you start seeing how the pieces relate. How your SEO efforts affect lead quality. How ad spend translates to actual revenue. How user behavior on your site reveals where you're losing people. I focus on surfacing those connections so your data drives action, not just reports.
Recent Focus Areas
- •Privacy-first analytics and GA4 migration