Practice area
Analytics
- Experience
- 16+ years
- Started
- 2010
- Expanded
- 2026
Data-driven decisions start with measuring what matters. I design tracking architectures, implement the code to capture every meaningful event, and manage your reporting so insights turn into action. See clearly, decide confidently.
2010
2026
1998
2026
Recent focus
in Analytics- 01Privacy-first analytics and GA4 migration
- 02Custom event tracking and funnel analysis
- 03Product analytics with PostHog
You can't improve what you don't measure. I help businesses set up tracking, analyze data, and extract actionable insights that drive smarter decisions. From designing custom dashboards to managing ongoing reporting, I turn raw numbers into a clear roadmap for growth.
My approach focuses on connecting data to decisions — not just collecting numbers, but understanding what they mean. From Google Analytics to custom dashboards, I ensure you have visibility into the metrics that drive your business forward.