Manage or Perform
I can write the code myself or manage a team. Whatever approach maximizes your ROI.
Manage
Already have a team? I'll provide the technical leadership they need. I set direction, review work, unblock issues, and ensure quality—without micromanaging or stepping on toes.
- Technical strategy and architecture
- Team coordination and mentorship
- Code review and quality assurance
- Vendor and contractor oversight
Perform
Don't have a team? Don't need one. I'll roll up my sleeves and do the work myself. Design, develop, deploy—whatever it takes to get it done right.
- Full-stack development
- System integrations
- Marketing implementation
- Troubleshooting and fixes
The Right Mix
Most engagements involve both management and hands-on work. I shift between roles as needed to keep things moving efficiently.
Cost Efficiency
Sometimes it's cheaper for me to do it myself. Other times, delegating makes more sense. I optimize for your budget.
Quality Control
Whether I'm writing code or reviewing it, the standards are the same. Nothing ships until it meets the bar.
Speed
Some tasks are faster to just do. Others need a team. I'll pick the approach that gets results quickest.
When to Manage vs. Perform
Manage When...
- You have an in-house team that needs direction
- The project is large enough to justify multiple resources
- You need strategic oversight across multiple workstreams
- You want to build internal capabilities long-term
Perform When...
- The scope is small enough for one person
- Speed is critical and coordination would slow things down
- You don't have an existing team to manage
- Budget favors direct execution over delegation
The Hybrid Approach
Most of my clients see both sides. A typical month might include:
Whether you need a manager, a maker, or both—I've got you covered.